sumup

BRIEF
”We need a way to showcase our product on all of our channels, specifically at tech events where we offer product demos.”

PROCESS
The approach was to have a very simplified and on-brand key visual, showcasing the product and its features, without building up a big story around it. In order to be able to adapt the video footage for future purposes, everything was shot in front of a green screen, so that backgrounds could be changed easily for different scenarios. As the product developed, we made sure to capture similar footage of the device to keep a level of recognisability.

RESULT
A series of digital banners and social media ads, that were highly adaptable to be reused in many different formats.