Hyundai

BRIEF
“We need an inspiring social media campaign highlighting the power capabilites of our newly released electric car, the IONIQ 5”

PROCESS
Together with the creative team at Jung von Matt in Berlin, I produced a campaign featuring a light artist who uses the car to power his art installations in very remote locations. Given a timeline of around 3 weeks from production kick off to delivery of assets, we managed to deliver a main film and several short form assets for Hyundai’s social media channels.

RESULT
Through this project, both the artist and the IONIQ 5 received more visbility through a sucessful branding campaign that shows a creative way to use the power capabilities of this car.