MooNFARE

BRIEF
“After rebranding the company, we need to create an engaging video strategy and need someone to lead international content productions in order to onboard new investors and keep existing investors constantly engaged.”

PROCESS
After reviewing all existing content and marketing channels in close collaboration with the brand and marketing team, I worked on introducing several content formats with the strategic goal of sparking interest for high net-worth individuals and get them to look into making their first private equity investment through Moonfare. This included working on a large scale production for a branding & awareness campaign togehter with Barkas, a creative agency based in Copenhagen. The rest of the productions, which includes videos for their social media, announcements, interviews and market updates were handled in-house for a quicker delivery of assets and to optimize production cost.

RESULT
The company was able to reach their target of 3 billion assets under management in 2024. Also, they were able to grow their LinkedIn and Instagram audience to more than 50k followers.